A decade ago, the DVD was the one who extends the life and the inclusion of a wheel of the film industry in Hollywood. Whereas now, according to Mike Walsh, author of Futuretainment, turn the text in the 140 character format who underwent the same function as it once lived by the DVD.
Micro blogging service Twitter allows users to 'publisher' content users with their own thoughts in just a 140 character limit. In terms of the entertainment industry, these serives enable and facilitate the stars to continue to connect with fans.
Use of this social media platform can then accelerate gossip. Though gossip is the underlying force of life or death of the Hollywood entertainment industry. "Admit it, the most to make people come to the cinema and watch a movie that is the charm and persona of the actor or actrees, right?" Walsh said in Jakarta some time ago. By connecting directly to the fans, then that would make it easier for celebrities to keep their persona in public.
It's not just Twitter. Gossip blogs such as TMZ and Perez Hilton, according to Walsh, will still be far from exhausted.
Twitter, gossip blogs, and various other media social networks will continue to enlarge the scale of the entertainment industry. They will also have influence over the financial benefit to the industry.
Mike Walsh, a former journalist, came to Jakarta to meet with several pioneering businesses (start-up) internet users in Indonesia. he was gathering material for his second book, The Divergence.
Walsh is the core of the second book about the development of Internet in some countries the new economy. Indonesia according to him, including one of the countries and the cultural explosion of internet usage was growing rapidly.
Walsh's first book, Futuretainment, tried to give evidence on his thesis that there is a kind of social revolution in progress, which will change the business model of media in various parts of the world. Including changing the ways of marketing a product.
Twitter's popularity in Indonesia has been frequently proven by how often the words of Indonesia origin Tweeps donation results are in line Trending topic. starting from the watch talent show on television. Anyway, once a Blackberry or mobile phone keys come into play, it is definitely there Trending topic from Indonesia.
According to walsh, 'playing games' are the charecteristics of internet users from the new economy states. Surfing habits that distinguish the new economy countries (Brazil, India, China, Indonesia, and Mexico) as well as western countries is the choice of fields.
Walsh describe "Internet of the West and the rest". Surfing habits in the west, he says, originated from the need for information, economic transactions, and news search. While in the countries of this new economy, people's first plunge into Internet-oriented entertainment or, specifically, online games.
Brazil for example, focused on finding information about television shows and online games. Similarly in Korea, Taiwan, or Hongkong. Online games become the main reason people connect to the Internet.
While in India, four major Internet content is astrology, bollywood, sports cricket, and application related to religion. In Indonesia, Facebook is becoming the main attraction.
Based on records, there were 25 milion people are connected to Facebook. Through this friendship site, formed a network audience. Through networking, everyone is free to determine their own news agenda and become a 'publisher' for the news they deem important.
If previously people think citizen journalism is the ordinary people who then run the function of journalism, according to Walsh, it was not like that. What happens now is a citizen of distribution. Not only conventional media disseminate news, but everyone can spread the news content.
And not within the definition of 'news' as we known before. Information about the congestion at one point, a comment about the actions of a celebrity, or a personal recommendation for good food in a restaurant, now part of the news disseminated each person.
Even so, this is not the end of the conventional media institutions. walsh predicts there are some big names printed media (he mention the example of The Economist and Financial Time) that is able to to survive. But the media business model that will continue in the future is the emergence of alternatives to the local media the better. At least this is the end for the media conglomerate.
Then the information is closely related to location (location-based) will be the key to 'control' the Internet. Especially if the market being targeted is very focused on the use of the Internet though mobile access. And this apparently is happening in Indonesia.